How to Make Every Solar Customer Worth More
The install is not the finish line. Here’s how Australian solar businesses are growing revenue through annual maintenance, referral partnerships, and smart upsell offers.
solar leads
How to Calculate Your True Cost Per Acquisition (And Why Most Businesses Are Getting It Wrong)
Most businesses think their CPA is their lead cost. It isn’t. Once you factor in sales rep time, follow-up costs, tooling, and management overhead, the real number is often 60% higher than expected. Here’s how to calculate it properly and what to do about it.