Most businesses think their CPA is their lead cost. It isn’t. Once you factor in sales rep time, follow-up costs, tooling, and management overhead, the real number is often 60% higher than expected. Here’s how to calculate it properly and what to do about it.
Real-time leads offer fresh intent and faster conversions, while aged data offers volume at a lower cost. Here’s how to understand both and build a lead strategy that actually fits your business.
Cheap leads don’t just waste money — they burn out your best sales reps. Find out why low-quality, overpromised leads are costing your business far more than you think, and what to do instead.
Exclusive or shared leads — which model actually closes more deals? We break down the real pros and cons of each so you can choose the right lead strategy for your business and sales team.
Most businesses think closing more deals means spending more on ads — but there’s a smarter way. Discover how better lead quality, faster response times, and smarter routing can dramatically improve your conversion rate without touching your ad budget.
